Wednesday 30 July 2014

Who Rules The Crowdfunding Roost?



Indiegogo is a well known pioneer in the world of crowdfunding launched back in 2008.In particular, those fundraising campaigns which support humanitarian, environmental, or other more altruistic endeavors frequently find a home on Indiegogo. Its global platform lends itself to crowdfunding campaigns the world over, and at present Indiegogo holds the distinction of hosting the highest crowdfunded total on the web, successful or not.

While establishing their presence mostly for people who have been affected by physical or financial hardship, GoFundMe has raised over $370m during its existence, primarily for causes and people instead of products. Although, Indiegogo campaigns have raised substantially more, the crowdfunding pioneer is poised for a substantial growth with $40 million venture capital raised in its latest round of funding.

THE LATEST: The daily rankings at Crowdocracy released today indicate that GoFundMe has surpassed and replaced its global and US rank from #3 to #2 at the Crowdocracy Global rankings and Crowdocracy US rankings pushing Indiegogo to third position. Crowdocracy Global ranking is estimated by averaging the global web traffic reported by Alexa and Similarweb, while Crowdocracy US ranking is the average of US web traffic as measured by Alexa, Compete and Similarweb. Outranking of Indiegogo by GoFundMe comes as a bit of surprise to most of us in the crowdfunding industry.

PREDICTIONS: While GoFundMe’s lead over Indiegogo in US ranking is sizeable, its Global lead is razor thin and it’ll not be too surprising if it’s edged out very soon by cash-rich Indiegogo. With rest of the crowdfunding sites way behind, Kickstarter, Indiegogo and GoFundMe are expected to keep ruling the crowdfunding roost at least for the rest of 2014.

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